Centre for Continuing Education

Katie Jeanes

Katie Jeanes

Resume

Katie is a senior digital marketer who specialises in paid media and marketing analytics. She leads the digital arm of Pinstripe Media, an Australian media company with a dedicated focus on small business, startups and personal finance that engages more than 2 million monthly users across its brands and media platforms.

Previously, Katie managed global PPC and nurture marketing campaigns at STAT Search Analytics, increasing conversion rates by 67%. As a member of the founding team at RED Academy, Katie managed a team of 10 and launched technology schools in Vancouver and Toronto. She also developed the digital marketing program which maintains a graduate hiring rate of 100% within 3 months. Prior to teaching at RED Academy and BCIT, Katie founded two startups in digital media and fashion technology. She also worked with the Mindset Social Innovation Foundation to add ‘access to affordable medicine’ to the UN’s 2015 Sustainable Development Goals.

Katie has been recognised by American Express and Ashoka as one of the top 45 emerging innovators in North America. She holds Google certifications in AdWords and Analytics, a Diploma in User Experience Design, and is completing her Masters in Learning and Technology.