Centre for Continuing Education

Giles White

Giles White

Resume

Giles is an experienced digital marketing strategist. He founded his digital marketing company, Whiteclick, more than ten years ago and has worked with clients from sectors as diverse as travel, retail, banking, and insurance. His clients range from SME’s to large infrastructure organisations and multinationals. He’s helped them win awards and major acquisitions through their online growth. Giles has only been teaching marketing at University of Sydney’s Centre for Continuing Education for just over a year but he himself studied marketing at Bournemouth University in England (to quote his words “a long time ago!”) and lists 1997 as the date of his first major commercial digital project, so comes with a wealth of experience.

Giles loves teaching digital marketing and is particularly good at translating complex ideas and concepts for the lay person. His peers describe him as “demonstrating the right balance of professionalism, passion, intuition and personal characteristics that make a top-notch marketer”. His technical know-how, substantial real-life business experience and publishing background give him a unique and customer-centric perspective focused on delivering commercial results.