Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...

Brand Management Course: Level 1

Marketing Communications. Connect better with your audience. Learn the art of Brand Management at the introductory level. A winning brand manages to be top of a customer’s mind. To achieve this, managing a brand requires a combination of creativity and marketing science. This course is designed for anyone wanting to learn the art of brand management at the introductory level. This course provides a solid foundation in understanding brand management, especially for those... [More]
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Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...

Digital Strategy Course for Experienced Marketers

Digital Marketing. Learn digital marketing strategies that work. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Grammar and Punctuation Course: Fundamentals

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Brand Management Course: Level 2

Marketing Communications. Connect better with your audience. A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand architecture and market positioning strategies. In this course, you will advance your skills in managing brands on a personal, organisational and product level. You will also gain an understanding of brand architecture and market positioning strategies that you can apply immediately within your... [More]
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Brand Management Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand

...

Experienced Marketers Course: Social Media ROI

Social Media Marketing. Learn social media marketing strategies that work. Learn how to deliver social media campaigns with a Return on Investment (ROI). When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns. This course covers the latest trends in social media marketing, including: flowing social media campaigns into email... [More]
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Experienced Marketers Course: Social Media ROI

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When it comes to social media campaigns, ROI can

...
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