Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

LinkedIn for Business Course

Social Media Marketing. Learn social media marketing strategies that work. LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential, affluent and educated people. With more business-to-business leads than any other social network, understanding how to use LinkedIn to position yourself as an authority, generate leads and ultimately grow your business is essential. As LinkedIn is a professional network, we... [More]
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LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...
LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...
LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...

Digital Strategy Course for Experienced Marketers

Digital Marketing. Learn digital marketing strategies that work. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Grammar and Punctuation Course: Fundamentals

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day

...

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...

Editing and Proofreading Course

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>You start with a basic text; it might be a report, a brochure or a book.

...
Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>You start with a basic text; it might be a report, a brochure or a book.

...

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Social Media Course: Build a WordPress Social Media Website

Social Media Marketing. Learn social media marketing strategies that work. A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst acting as a 24/7 sales person. As more and more people access the internet on their phones and tablets, it’s crucial to have a responsive, mobile optimised site. With WordPress, this can be done quickly and efficiently, while delivering excellent results. This course offers... [More]
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Social Media Course: Build a WordPress Social Media Website

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst

...
Social Media Course: Build a WordPress Social Media Website

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst

...

Video Marketing Strategy Course

Marketing Communications. Connect better with your audience. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals

...
Video Marketing Strategy Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals

...
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