Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. Learn Email Marketing the smart way with Email Marketing courses at CCE, the University of Sydney. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...

Persuasive Writing Course

Marketing Communications. Connect better with your audience. This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day, you’ll learn the essentials of... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Editing and Proofreading Course

Marketing Communications. Connect better with your audience. You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well. Then you proofread it to remove errors and ensure consistency. If you can master this simple process, you’ll have the skills to communicate clearly and produce documents of professional quality. In this course you’ll be introduced to the essential skills of editing and learn techniques for... [More]
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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well.

...

Advanced Grammar and Editing Course

Marketing Communications. Connect better with your audience. Limited time only | 15% off new courses From today to 31 March 2019, enjoy 15% off our new courses from different subject areas. The discount will apply automatically on checkout. Enrolments made as part of this offer are non-refundable and this discount cannot be used in conjunction with any other offer. For more details please visit our fee concessions page. Master grammar rules and principles with this short course for... [More]
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Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...

Video Marketing Strategy Course

Marketing Communications. Connect better with your audience. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals

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Strategic Marketing Planning Course

Marketing Communications. Connect better with your audience. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
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