Centre for Continuing Education

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing. Learn search engine marketing strategies that work.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney.

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It gives you the skills and proven techniques in writing for the web to attract your target audience, engage them with your... [More]
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$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
$481 Limited GST free
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
If there isn't a class to suit you, please join the waiting list.

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Learn Google Analytics the smart way with Google Analytics courses at CCE, the University of Sydney. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics... [More]
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$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
If there isn't a class to suit you, please join the waiting list.

Google AdWords Management Course

Google AdWords. Attract more customers. Reach the right people at the right time. Be seen by customers at the very moment that they’re searching on Google for the things you offer. Learn Google AdWords the smart way with Google AdWords courses at CCE, the University of Sydney. Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or... [More]
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$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
$458 Limited GST free
Google AdWords Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google AdWords is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
If there isn't a class to suit you, please join the waiting list.

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney. This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. In this short course, you’ll learn about the core search... [More]
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$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
$458 Limited GST free
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
If there isn't a class to suit you, please join the waiting list.

Google AdWords Course: Grow Your Business Online

Google AdWords. Attract more customers. Reach the right people at the right time. Be seen by customers at the very moment that they’re searching on Google for the things you offer. Learn Google AdWords the smart way with Google AdWords courses at CCE, the University of Sydney. Google AdWords is one of the best and fastest ways to grow your business online. It gives you the opportunity to get your business in front of your ideal customer at the exact moment they are looking for what... [More]
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