Centre for Continuing Education

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing. Learn search engine marketing strategies that work.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, The University of Sydney.

Google Analytics Course: Turning Data Into Profit

Google Analytics. Insights you can turn into results. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Learn Google Analytics the smart way with Google Analytics courses at CCE, The University of Sydney. Google Analytics gives you a wealth of information about how visitors are using your website. Used correctly, it is a very powerful... [More]
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Google AdWords Course: Grow Your Business Online

Google AdWords. Attract more customers. Reach the right people at the right time. Be seen by customers at the very moment that they’re searching on Google for the things you offer. Learn Google AdWords the smart way with Google AdWords courses at CCE, The University of Sydney. Google AdWords is one of the best and fastest ways to grow your business online. It gives you the opportunity to get your business in front of your ideal customer at the exact moment they are looking for what... [More]
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Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, The University of Sydney. This web writing training course is for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It gives you the skills and proven techniques in writing for the web to attract your target audience, engage them with your... [More]
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Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

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Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

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There are places available
Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

Course added to cart.

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Enrol Now
There are places available
Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

Course added to cart.

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Enrol Now
There are places available
Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

Course added to cart.

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Enrol Now
There are places available
Web Writing with SEO Course
University of Sydney (Venue TBA)
$458 GST free

Course added to cart.

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Enrol Now
There are places available
If there isn't a class to suit you, please join the waiting list.

Digital Strategy Course

Internet Marketing. Learn digital marketing strategies that work. Learn Internet Marketing the smart way with Internet Marketing courses at CCE, The University of Sydney. The digital strategy course will open your eyes to the fascinating world of digital business. It will provide you ideas and insights into how you can effectively apply digital tools, techniques and channels to drive your new or existing business. Aims In this one-day course, we aim to make participants broadly... [More]
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Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

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Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

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Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

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There are places available
Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

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There are places available
Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

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There are places available
Digital Strategy Course
University of Sydney (Venue TBA)
$456 GST free

Course added to cart.

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Enrol Now
There are places available
If there isn't a class to suit you, please join the waiting list.

Effective Search Engine Marketing Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, The University of Sydney. This covers the key search engine marketing techniques necessary for a website to rank well on Google. A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. In this short course, you’ll learn about the core search engine... [More]
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