Marketing Communications. Connect better with your audience.

You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your personal brand? In today’s competitive business environment, it’s more important than ever to develop a strong personal brand if you want to develop a competitor advantage. This workshop will help you unravel exactly what makes up a personal brand and how to start developing and marketing your own.

Aims

The aims of this course are to develop your understanding of what makes up a powerful personal brand, show you how to create your unique personal brand and how to market it to outsell your competitors.

Outcomes

By the end of this course, you should be able to:

• discuss what makes a powerful personal brand
• develop your personal brand using the demonstrated three-step process
• identify the unique elements that make up your personal brand
• demonstrate methods you can use to market your personal brand including media exposure, LinkedIn, presenting and podcasts
• develop your personal brand marketing strategy.

Content

Overview

• What is a powerful personal brand?
• How to develop your personal brand

Marketing your personal brand

Media

• Seven newsworthy angles to get journalist’s attention
• How to pitch your angle to the media

LinkedIn

• What makes up an effective LinkedIn strategy?
• How to create content that will set you up as the thought leader for your industry

Podcasts

• The benefits of creating a podcast
• How to identify an engaging angle for your podcast

Presenting

• Identify opportunities to showcase your expertise to many

Intended audience

This course is suitable for:

• business owners
• marketing managers
• entrepreneurs
• spokespeople representing a range of industries.

Prerequisites

None

Delivery style

• Face-to-face, presenter-taught workshop
• Online workshop via the platform Zoom

Materials

A course workbook is distributed electronically.