Social media marketing. Learn social media marketing strategies that work.

Come along and learn how to capture and edit vertical marketing videos for Snapchat, TikTok and Instagram using a smartphone.

Smartphones and social media platforms have created a revolution in the ways in which we watch and interact with content. Highly engaging vertical video is the foundation of platforms such as Instagram, in both Instagram Stories and the new feature Instagram Reels. Snapchat and TikTok present new opportunities and challenges for businesses, allowing customers to reach and interact with their customers.

This one-day course will teach you how to capture and edit vertical video on a smartphone and apply different tools and interactive features to the content to suit each platform. We will investigate the rise, strategy and impact of vertical video. We will also explore the unique features and audiences of Snapchat, TikTok and Instagram where vertical video content is the dominant form of media consumed.

Aims

We want you to leave this course knowing how to create effective marketing videos for social media and how to incorporate these into your marketing strategy.

Outcomes

By the end of this course, you should be able to:

• create engaging vertical videos using the camera and native features of Instagram Stories and Reels, Snapchat and TikTok
• edit vertical video and adapt videos to a vertical format using smart phone editing apps
• use strategies like gamification and Augmented Reality (AR) to amplify your campaigns and improve customer engagement
• use and access AR tools to customise your vertical video and campaigns
• describe the insights of each video platform to track the engagement and performance of your videos
• incorporate vertical video marketing into your existing marketing plans to reach new audiences
• create and plan a vertical video marketing strategy.

Content

• How smartphones and social media have changed our video consumption habits, including statistics and trends from all the major social media platforms
• An introduction to the ‘mobile first’ social media platforms Instagram, Snapshot and TikTok
• How to create, edit and share vertical video on social media platforms
• Five video editing apps for smartphone to improve your vertical video
• An introduction to Augmented Reality for vertical video marketing
• Success stories and the best marketing case studies with vertical video
• Creating your vertical video content plan

Intended audience

Marketers, digital media specialists and businesses that want to engage and connect with audiences using vertical video.

Prerequisites

No prior video editing or content creation experience is necessary, however you will need a smartphone with Instagram, Snapchat and TikTok accounts.

Delivery style

Delivered as a practical presentation and workshop, supported by recent case studies and live examples.

Delivery modes

• Face-to-face, presenter-taught workshop using your own device
• Online workshop via the platform Zoom

Face-to-face classes

You are required to bring your own device. You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online course, you will need your own device.

Before the course

Please make sure you bring your smartphone that has Instagram, Snapchat and TikTok accounts set up/logged in.