Centre for Continuing Education

Facebook Advertising Essentials Course for All Businesses

Social media marketing. Learn social media marketing strategies that work.

Coronavirus (COVID-19) update: arrangement of our courses

Some of our courses have moved to online delivery. We aim to continue to deliver a high-quality educational experience through interactive, online classes in real-time. If you are currently enrolled in a course with us, we will be in touch soon with options for your enrolment.

Please note that for online classes, all course materials will be shared electronically. No printed resources will be available.

With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.

In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in.

There are a number of elements which contribute to success with Facebook ads. So, we will show you how to utilise Facebook’s superior targeting features, how to set up the appropriate tracking and best practice for success.

This short course will provide a step-by-step guide to setting up a great campaign and then reviewing and optimising your account to achieve the best results for your business.

Whether you are considering using Facebook ads for the first time, or are already running ads, this course will give you insights into best practices, great tools and how to understand the data to determine if your advertising is working and what could be improved.


This course aims to show you:

  • the many different ways you can use Facebook ads in your business – regardless of what industry
  • how to set up the correct tracking so you know what is working and what is not. This avoids continually wasting ad spend
  • the different types of Facebook ads you can run and the benefits of each of the different placements
  • the different types of ad copy you can use
  • tips and tricks gained from running a digital agency for the last 8 years.


By the end of this course, you should be able to:

  • generate leads for your business through Facebook ads
  • identify the Facebook pixel and understand how to use this pixel for ongoing Facebook management
  • perform audience research so you can find the appropriate audiences to target for your ads
  • identify proven Facebook ad strategies which can be applied to your business
  • create a new Facebook ad campaign
  • identify how to optimise a Facebook ad campaign for continual improvement.


This course covers the following topics:

  • the Facebook Pixel – what is it and why is it so important for businesses
  • remarketing in the context of Facebook ads
  • discuss proven Facebook ad strategies that you can apply to your own business
  • how to perform thorough audience research to target your ideal customer
  • understand Facebook Analytics so you can apply that data to your Facebook ad campaigns
  • discuss different lead magnets that can be applied to Facebook ad campaigns to generate leads
  • Facebook ad campaign set up – we walk through how to install a Facebook pixel, how to set up conversion tracking and custom audiences
  • discuss what Lookalike Audiences are and how you can use them in your campaigns
  • Facebook ad campaign implementation – we walk through how to create a campaign
  • Facebook Power Editor – we discuss why it is important to use the Power Editor and walk through how to use it
  • understanding ad copy best practice and how to apply it to ads
  • where to find images to use in ads
  • ongoing optimisation of campaigns in order to reduce your cost per lead.

Intended audience

Suitable for business owners who would like to generate leads using Facebook ads. No prior experience or knowledge is required, but you need to have a Facebook page to actively participate in class.

Delivery style

Delivered as a hands-on computer-based course. You will be guided step-by-step through setting up a campaign, to reviewing and optimising your account to achieve the best results for your business.

Additional information

Please bring along your Facebook login details.


  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course materials – yours to keep
  • CCE Statement of Completion

Facebook Advertising Essentials Course for All Businesses

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What others say.

  • Very nice venue, the technology worked well, lunch was nice, and the presenter was spot on!
  • The teacher was amazing - answered all of our questions and the class was so interactive. I learnt so much. If anyone wants to start advertising on Facebook, you need to do this course. You'll learn the basics to build and run a successful marketing Ad.
  • Excellent course. I learnt so many new things. The tutor was professional, knowledgeable and really knew their stuff.
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