Centre for Continuing Education

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work.

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, the University of Sydney.

With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.

In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in.

There are a number of elements which contribute to success with Facebook ads. So, we will show you how to utilise Facebook’s superior targeting features, how to set up the appropriate tracking and best practice for success.

This short course will give you a step-by-step guide to setting up a great campaign and then reviewing and optimising your account to achieve the best results for your business.

Whether you are considering using Facebook ads for the first time, or are already running ads, this course will give you the insights into best practices, great tools and how to understand the data to determine if your advertising is working and what could be improved.


This course aims to show participants:

  1. Many different ways they can use Facebook ads in their business – regardless of what industry.
  2. How to set up the correct tracking so they know what is working and what is not. This avoids continually wasting ad spend.
  3. The different types of Facebook ads they can run and the benefits of each of the different placements.
  4. The different types of ad copy they can use.
  5. Tips and tricks gained from running a digital agency for the last 8 years.


Upon successful completion of this course, participants should be able to:

  1. Generate leads for their business through Facebook ads.
  2. Identify the Facebook pixel and understand how to use this pixel for on-going Facebook Management.
  3. Perform audience research so they can find the appropriate audiences to target for their ads.
  4. Identify proven Facebook ad strategies which can be applied to their business.
  5. Create a new Facebook ad campaign.
  6. Identify how to optimise a Facebook ad campaign for continual improvement.


This course covers the following topics:

  • The Facebook Pixel – What is the Facebook pixel and why is it so important for businesses?
  • Remarketing in the context of Facebook ads.
  • Discuss proven Facebook ad strategies that participants can apply to their own business.
  • How to perform thorough audience research to target your ideal customer.
  • Understand Facebook Analytics so participants can apply that data to their Facebook ad campaigns.
  • We discuss different lead magnets that can be applied to Facebook ad campaigns to generate leads.
  • Facebook ad campaign set up – we walk through how to install a Facebook pixel, how to set up conversion tracking and custom audiences.
  • Discuss what Lookalike Audiences are and how participants can use them in their campaigns.
  • Facebook ad campaign implementation – we walk through how to create a campaign.
  • Facebook Power Editor – we discuss why it is important to use the Power Editor and walk through how to use it.
  • Understanding ad copy best practice, and how to apply it to ads.
  • Where to find images to use in ads.
  • Ongoing optimisation of campaigns in order to reduce your cost per lead.

Intended Audience

Suitable for business owners who would like to generate leads using Facebook ads. No prior experience or knowledge is required, but participants do need to have a Facebook page to actively participate in class.

Delivery Style

This social media training course is delivered as a hands-on computer course. Participants will be guided step-by-step through setting up a campaign, to reviewing and optimising their account to achieve the best results for their business.

Important information

Please bring along your Facebook login details.


  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion
Facebook Advertising Essentials Course for All Businesses

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What others say.

  • The teacher was amazing - answered all of our questions and the class was so interactive. I learnt so much. If anyone wants to start advertising on Facebook, you need to do this course. You'll learn the basics to build and run a successful marketing Ad.
  • The course was well structured and covered a lot of ground for a one-day course. The tutor was well prepared and knowledgeable. The course was brilliant.
  • Excellent course. I learnt so many new things. The tutor was professional, knowledgeable and really knew their stuff.