Centre for Continuing Education

Entrepreneurship Series: Business Validation Course

Small Business. Big ideas for small business.

Manage your small business the smart way with Small Business courses at CCE, the University of Sydney.

Limited time only | 15% off new courses

From today to 31 March 2019, enjoy 15% off our new courses from different subject areas. The discount will apply automatically on checkout. Enrolments made as part of this offer are non-refundable and this discount cannot be used in conjunction with any other offer. For more details please visit our fee concessions page.

Join us for the third course in our entrepreneurship series* and learn to validate your new business idea in a real-world context.

You will be encouraged to bring your new business idea to this course and will learn to validate your idea with respect to your industry and trends within the larger Australian economy. Will your new business idea work? Will people buy your product? Learn to test your new business idea and judge whether it will succeed.

*You do not need to enrol in all three courses in the entrepreneurship series and are invited to enrol in standalone courses.


This course aims to give you hard evidence about whether your business idea is likely to succeed within your chosen marketplace. This is achieved through the creation of practical real-world validation tests that once performed, give strong evidence of the business’s potential success.


By the end of this course, you should be able to:

  • design basic validation tests for new business ideas
  • validate your business idea/s
  • evaluate your business idea and judge if it will be successful in the marketplace
  • identify the difference between a validated business idea and non-validated business idea
  • identify the necessary tools and results needed to validate a business idea.


This course provides:

  • a demonstration of different methods of business validation, outlining their proper use and appropriate areas of application
  • a detailed example of a business validation process designed with a particular business idea in mind
  • an opportunity for you to design your own business validation process. This will be discussed in class and reviewed by fellow course participants
  • information on how to judge if a business validation process has delivered the necessary insights to evaluate whether a business will succeed in the marketplace
  • information on putting the validation process into practice outside the classroom. Over the space of two weeks following the course conclusion, you are invited to have regular check-ins with the tutor to give progress updates on the business validation process and to receive on-going support and advice.

Intended Audience

Those who have an entrepreneurial inclination and have one or more business ideas they want to validate or start would benefit from this course.

Designed for those who have previously completed the first two courses in our entrepreneurship series: Business Ideation and Business Creation, however it can also be taken as a standalone.

Delivery Style

Delivered using an experiential learning method, supported by visual and auditory methods. Each business validation process will be tailored to participants idea/s and level of experience.


  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion