Centre for Continuing Education

Entrepreneurship Series: Business Creation Course

Small Business. Big ideas for small business.

Manage your small business the smart way with Small Business courses at CCE, the University of Sydney.

Join us for the second course in our entrepreneurship series* and learn tactics to take your new business idea to market.

This course largely focuses on building a Business Model Canvas; a template for articulating your business’s or product’s value proposition, infrastructure, customers and finances. You will analyse and test your Business Model Canvas, and learn about the importance of the iterative process.

*Course participants do not need to enrol in all three courses in the entrepreneurship series and are invited to enrol in standalone courses.

Aims

This course aims to equip you with an understanding of tools and tactics needed to launch a new business.

Outcomes

Upon successful completion of this course, participants should be able to:

  • describe the Business Model Canvas
  • develop a Business Model Canvas to encapsulate their new business idea
  • validate the appropriate business model for their new business idea
  • identify the potential critical points of failure within their Business Model Canvas
  • develop appropriate tests to validate each component of the Business Model Canvas
  • describe the function, purpose of iterative testing
  • pursue launching a new business.

Content

The Business Model Canvas

  • What is the Business Model Canvas?
  • Why is it a good strategic management template?
  • What are the limits of the Business Canvas Model?
  • Follow the course facilitator in creating a Business Model Canvas using a case study

Creating your own Business Model Canvas

  • How do you create one for your business?
  • Learn to articulate your businesses or product’s value proposition, infrastructure, customers and finances

Review your Business Model Canvas

  • Peer review and discussion
  • Feedback and refining your Business Model Canvas

Testing and validating the assumptions in your Business Model Canvas

  • Identify assumptions within your Business Model Canvas
  • Identify critical points of failure
  • Design tests to validate assumptions in your model
  • Refining your model with results from testing
  • The importance of testing and the iterative process (design, test, refine, repeat)

Intended Audience

This course is suitable for students who have previously completed the first course in our entrepreneurship series Business Ideation, however it can also be taken as a standalone course given a passionate student.

Delivery Style

This workshop will be delivered by PowerPoint presentation and supported by visual and auditory methods. During the course, you will be taken through a step-by-step process of how to build and launch a new business. This process will be enhanced by the inclusion of practical real-world activities.

Prerequisites

Prior to attending, participants should have a business idea in mind and understand the basics of validations.

Recommended Reading

Maurya, A 2012, Running Lean: Iterate from Plan A to a Plan That Works, O’Reilly, Sebastopol, CA.

Osterwalder, A, Pigneur, Y, Clark, T, & Smith, A 2010, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Wiley, Hoboken, NJ.

Features

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion
Entrepreneurship Series: Business Creation Course

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