Centre for Continuing Education

eCommerce Course: Build a WordPress Online Store Website

ecommerce. Learn how to make profits online.

Create your own online store with ecommerce using WordPress.

In this course, we will walk you through the step-by-step process to creating a successful online store using WordPress, including strategies for online marketing. By the end of the course you will have created your own website.

This course is designed for business owners, start-ups, entrepreneurs and individuals looking to sell their wares online. If you want to investigate the power of selling online, then this course is for you.

Aims

This course aims to take you through all steps in creating an online store using WordPress. By the end of this course you will have created your own website, which you can continue to use outside of the course.

Outcomes

By the end of this course, you should be able to:

  • create an ecommerce website for a business in WordPress
  • create product pages with all of the required information
  • market your online shop through social and digital media
  • link your online store to payment gateways.

Content

This course covers the following topics:

Domain names

  • Setting up domain names
  • Setting up sub-domains

Hosting

  • Setting up local hosting
  • Setting up hosting
  • Setting up cloud hosting

eCommerce

  • Installing a shopping cart
  • Configuring cart and payment gateways

Products

  • Creating shop products
  • Configuring products
  • Setting up related products

Rich media

  • Working with images
  • Working with videos
  • Working with audio

Marketing

  • Setting up store specials
  • Setting up coupons

Social media

  • Integrating Facebook, Instagram, Twitter, LinkedIn

Intended audience

  • Small businesses wanting a low-cost website
  • Anyone interested in setting up WordPress CMS
  • Anyone interested in building an ecommerce store

Prerequisites

Prior to attending, you should attend eCommerce for Your Business, or check that you are able to complete the learning outcomes for that course.

Delivery style

  • Workshop
  • Computer-based training

Materials

A course handbook will be provided.

Recommended reading

You will be provided with links to the tutor’s course blog to read articles on topics including WordPress, security and online shopping.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Features

  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course materials – yours to keep
  • CCE Statement of Completion

eCommerce Course: Build a WordPress Online Store Website

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