Digital Marketing Foundations Course

Social Media Marketing. Learn social media marketing strategies that work.

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, the University of Sydney.

In order for businesses to compete in today’s market and stand out from the competition, an online presence is essential. This course offers an introduction to digital marketing. A workshop-style course with a hands-on approach, participants will be introduced to concepts and tools including Google Analytics, SEO, Google Ads (AdWords), and email marketing.

Aims

This course aims to introduce participants to the elements of digital marketing and equip them with the skills and resources to begin executing their own campaigns.

Outcomes

Upon successful completion of this course, participants should be able to:

1. Identify the different types of websites and their functions.
2. Explain the digital marketing measurement model.
3. Install and create goals in Google Analytics.
4. Conduct keyword research for Google Ads (AdWords) and SEO.
5. Create a text ad campaign in Google Analytics.
6. Complete a mini SEO audit and identify opportunities for improvement.
7. Create and send an email marketing campaign with MailChimp.

Content

This course covers the following topics:

Google Analytics

• Identify traffic sources
• Create goals to track conversions

Google Ads (AdWords)

• Conduct keyword research
• Build a campaign

Search Engine Optimisation

• Complete a mini SEO audit
• Create an on-page and off-page

SEO strategy email marketing

• Create an email list
• Design and publish an email signup form
• Design and send an email marketing campaign

Intended Audience

This introductory digital marketing foundations course is suitable for small business owners and marketers with little to no online marketing experience who are interested in launching or redeveloping their digital marketing strategies.

Delivery Style

This course is delivered as presenter-taught computer-based training in a computer lab.

Prerequisites

Participants should have administrative access to their business website but no previous experience in digital marketing is required.

Materials

Please bring along your email login and password, as well as any other logins and passwords for social media and digital marketing platforms that you might already have.

Recommended Reading

Course readings will be provided in class.