Centre for Continuing Education

Digital Strategy Course

Internet Marketing. Learn digital marketing strategies that work.

The digital strategy course will open your eyes to the fascinating world of digital business. It will provide you ideas and insights into how you can effectively apply digital tools, techniques and channels to drive your new or existing business.

Learning Aims

In this one-day course, we aim to make participants broadly familiar with the frameworks, tools and methods to explore digital business opportunities, create a digital marketing strategy, plan new digital assets and make optimal use of digital marketing channels.

Learning Outcomes

Upon completion of this digital strategy course, participants should:

  1. Understand the trends and opportunities in digital business. Where is the market going as a result of adoption of web, mobile and social media among consumers and businesses? Where are the opportunities?
  2. Be familiar with the tools and resources to research the digital marketplace and your own organisation’s place in it.
  3. Know the steps and method to create a digital marketing strategy.
  4. Appreciate the needs and importance of digital analytics, web and mobile user experience and contemporary design and development approaches.
  5. Know the contours of major digital marketing channels for branding, acquisition, retention and referral and how to build and optimise integrated campaigns.

Course Content

Trends and opportunities

  • A brief look into the directions that digital business is taking and opportunities emerging for entrepreneurs and small business owners with insights from major Australian and international industry research.

Digital strategy

  • Practical tools.
  • Frameworks and resources to collect and analyse digital environment.
  • Competitor and market data.
  • Build and document a digital strategy.

Transform into a digital business

  • Key building blocks required to build a new or transform into, a digital business – Customer experience, analytics, product management, digital marketing channel optimisation with focus on search engine, social media, email and content marketing.

While acknowledging that digital strategy and transformation is company-wide and is a whole-of-business initative, the focus of this course is on digital marketing strategy in a small or medium organisation.

Intended Audience

This digital strategy training course is suitable for business owners, managers and marketing professionals of small and medium business organisations at (or close to) the beginning phase of their digital change / transformation initiatives. This digital strategy course is aimed at participants who are new to digital strategy with little to no previous knowledge of digital business required.

Courses in Sydney. Open to the public.

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Course notes – yours to keep
  • Certificate of completion

Enrol Now
There are places available
Digital Strategy Course
University of Sydney (Venue TBA)
$436 GST free

Course added to cart.

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Enrol Now
There are places available
Digital Strategy Course
University of Sydney (Venue TBA)
$436 GST free

Course added to cart.

Proceed to Checkout Close this message
Enrol Now
There are places available
If there isn't a class to suit you, please join the waiting list.