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Brand management defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. During this brand management course you will build a ‘real world’ understanding of how to achieve brand leadership, articulate a brand’s essence, create a brand wheel, evaluate various brand architecture & portfolio options – for both intangible and tangible brand offerings.
This brand management course covers the following topics:
- Brand Leadership – Philosophy & Approach
- Brand Identity – Cornerstone of Brand Strategy
- Brand Building – Internal & External to the Organisation
- Brand Architecture – Getting the Team to Play Together
Your pre-course readings consist of a number of articles/papers. You are expected to read and think about the specific questions – before you attend the all day session. Being prepared will enable you to fully participate in small group and wider discussions, and thereby get much more out of attending the course.
Please note: throughout these sessions the presenter will provide current ‘branding’ examples and video case histories, and be seeking at least current, marketplace (if not his/her organisation) examples from each of the attendees.
Upon completion of this brand management course, participants should:
- Have a solid understanding of the key ‘branding’ concepts, methods and tools used by marketing practitioners
- Be able to more confidently engage in and contribute to ‘brand building’ projects, developments, and discussions
Course suitable for
This brand management course is suitable for those directly or indirectly involved with ‘branding’ issues within their organisation (eg; Marketing, HR, Sales, Customer Service, Finance); those wishing to apply ‘branding’ principles to the development of their own business and/or career.
Centre for Continuing Education
For public transport information visit 131500.com.au or phone TransportInfo on 131500.
Nearest train stations are Newtown Station and Macdonaldtown Station. Note that although Mcdonaltown Station is marginally closer by distance than Newtown Station, it is an uphill walk to King Street and trains do not stop at Mcdonaltown Station as frequently as Newtown Station.
Secure Parking is available in the RPAH Medical Centre Car Park located on the corner of Elizabeth Street and Carillon Avenue. Parking is available on weekdays only between the hours of 7:00AM – 7:00PM at a rate $10/day after validating your ticket at CCE’s reception. Parking tickets that are not validated are charged at a rate of $48/day or. All CCE participants must park their vehicles on Level B3. If the validated ticket does not register in the car park’s ticketing machine, cancel the transaction then reinsert your ticket into the ticketing machine until the $10 fee appears.
|Wed 25 Jul 2012||9am - 5pm (UTC+10:00)||Room 303 (Lecture Room 3) - Centre for Continuing Education|